Terms of Service

Last updated 2026-08-23

1. Agreement

These terms govern your use of Snug AI, an Instagram message operations tool provided by Oprova AI Co., Ltd. (13 Seohyeon-ro 180beon-gil, Bundang-gu, Seongnam 13590, South Korea). By creating an account or connecting an Instagram professional account, you agree to them. If you are agreeing on behalf of a business, you confirm that you have authority to bind that business.

2. The service

Snug AI lets a business read and reply to the direct messages sent to its own Instagram professional account from a shared operator inbox. Messages are received through Meta's Instagram webhooks and replies are delivered through the Instagram Graph API.

We may change, add, or remove features. If a change materially reduces the service, we will give notice to connected businesses by email where we can.

3. Your account

You are responsible for the confidentiality of your operator credentials and for everything done through your account. Tell us promptly at mason@oprova.ai if you believe an account has been compromised.

You may only connect Instagram accounts that you own or are authorised to operate on behalf of their owner.

4. Acceptable use

You agree not to use Snug AI to:

  • send spam, bulk unsolicited messages, or automated mass outreach;
  • harass, threaten, deceive, or impersonate anyone;
  • break the law, or infringe anyone's rights;
  • breach the Meta Platform Terms, Developer Policies, or the Instagram Community Guidelines; or
  • probe, overload, or interfere with the service or attempt to gain unauthorised access to it.

We may suspend or terminate access that we reasonably believe breaches these terms.

5. Instagram and Meta

Snug AI depends on Meta's platform. Your use of it is also subject to Meta's and Instagram's own terms. We are not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Meta may change or withdraw its APIs at any time, which can interrupt or end features of the service through no fault of ours.

6. Your content

Messages, account details, and other data that flow through Snug AI remain yours. You grant us only the licence needed to host, process, and display that data in order to operate the service for you. Our handling of personal data is described in our Privacy Policy.

7. Availability

We aim to keep the service running but do not guarantee uninterrupted or error-free operation. Maintenance, third-party outages, and changes on Meta's side can cause downtime.

8. Termination

You may stop using Snug AI at any time by disconnecting your Instagram account, which deletes the stored access token, conversations, and messages for that account, as described on our data deletion page. We may terminate or suspend access for breach of these terms, or if we discontinue the service, giving reasonable notice where we can.

9. Disclaimers and liability

To the extent permitted by law, the service is provided "as is" without warranties of any kind, and we are not liable for indirect, incidental, or consequential losses, or for lost profits or data. Nothing in these terms limits liability that cannot lawfully be limited.

10. Changes to these terms

We may update these terms. The date at the top of this page shows the current version, and we will notify connected businesses of significant changes. Continuing to use the service after a change means you accept it.

11. Governing law and contact

These terms are governed by the laws of the Republic of Korea. Questions go to mason@oprova.ai.